Google issued a ‘code red’ over ChatGPT impact on the search engine business

Google's management declared a "code red" during the release of ChatGPT - the popular conversational AI chatbot created by OpenAI - as it's raised questions about the future of the Google search engine. 

Since its launch, the AI ​​chatbot has given rise to numerous rumors that it may potentially transform multiple industries and even replace tools like Google's search engine due to its ability to comprehend and produce human-like responses to various queries.

The CEO of Google's parent company, Alphabet, Sundar Pichai, attended multiple meetings about the company's Strategic plan and instructed many departments to concentrate their efforts on tackling the risk that ChatGPT poses to its search engine business.

Teams from Google's research, Trust and Safety, and other departments have been specifically instructed to change gears to support the development and introduction of new AI models and products. Moreover, some employees have been instructed to create AI models that generate artwork and images like OpenAI's DALL-E which is utilized by millions around the world. 

Even though Google was one of many organizations that contributed to the chatbot's development, The search engine giant seems worried about the possibility of multiple smaller companies using OpenAI's ChatGPT. 

Google's decision to expand its AI product range comes at a time when Google employees and specialists’ debate whether ChatGPT has the capacity to replace the search engine and harm Google's ad-revenue business model.  According to Sridhar Ramaswamy, who supervised Google's ad team between 2013 and 2018, ChatGPT could stop users from clicking on Google links with ads, which yielded $208 billion of Alphabet's overall revenue in 2021.

In contrast to conventional search engines that share results based on keyword matching, ChatGPT employs sophisticated algorithms and AI to comprehend users' searches and the motivations behind them. The dialog format enables ChatGPT to respond to follow-up queries, acknowledge mistakes, refute unfounded assumptions, and decline improper requests. 

ChatGPT, which attracted over 1 million users five days after its public release, can produce individualized replies to questions in a conversational, human-like manner by combining data from millions of websites. Users have tasked the chatbot to write college essays, give programming assistance, and even act as a therapist.

However, several users have reported that the chatbot frequently makes mistakes. ChatGPT is unable to verify its responses and cannot tell the difference between false and confirmed information. Moreover, the chatbot can generate unpleasant responses that are considered racist and sexist.

ChatGPT's wide margin of errors and susceptibility to toxicity are some of the reasons why Google is reluctant to release its AI chatbot LaMDA – short for (Language Model for Dialogue Applications) – to the public. 

Zoubin Gharamani, who leads Google’s AI lab in Berlin, stated that Chatbots are not something that people can use reliably on a daily basis. Instead, Google may concentrate on refining its search engine progressively rather than taking it down.

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